This This year, Wild Unlimited will host a UEFN Masterclass at Up-Town Dubai, within the DMCC Gaming Centre, where creators will bring the physical world to life by designing an immersive digital twin of Up-Town and the DMCC Gaming Centre, shaping the future of gaming and the digital Dubai.
UEFN Masterclass Day 12.12.2025
Offline Private community event
Key opinion leaders will gather to discuss the future of gaming and the ecosystem.
Invite only. Limited spots
Wild Music Festival is a hybrid celebration taking place both inside GTA Online & at a soon-to-be-revealed real-world location in Dubai.
Wild Music Festival - Snow Edition 27.Dec.2025
Memorable Past Events
WILD Millionaire Party
May 2020 was a month of milestones — and we celebrated in true WILD fashion.
Hosted at the exclusive Diamond Casino Resort, this invite-only experience welcomed our Millionaire VIPs for an unforgettable night of high- stakes glamor.
Party Specs:
Luxury Arrival: Guests rolled in with only the finest — luxury, sports, and super sport cars (flawlessly clean, of course).
Dress Code: Strictly black-tie. Elegance was non- negotiable.
Champagne Stats: 89 bottles of Bleuterd Diamond Champagne opened.
When WILD parties — it’s never quiet, never modest, and always legendary.
#WildMillionaireParty
WILD Meet-Up
WILD Meetup is the ultimate gathering for Dubai and UAE’s gaming ecosystem, where over 100 key players, industry experts, and creators come together to connect, collaborate, and celebrate gaming culture. The event features hands-on demos, interactive sessions, and immersive experiences, turning networking into an unforgettable in-person adventure. It’s where the region’s gaming community meets, shares insights, and shapes the future of interactive entertainment.
Panel: Crafting the Region’s Identity in Next-Gen Games
Moderated by Sam Shami (Wild Unlimited), with Sibel G. Saylan (UNDP), Davide Gracia (Epic Games), and Belal Jassoma (DMCC), this panel explores how the Middle East can shape its unique identity in the future of gaming.
eCola WILD Music Festival
— Where Energy Meets the Beat
Welcome to the #eColaWildMusicFestival — a one-of-a-kind open-air experience brought to life by WILD Unlimited in collaboration with eCola Energy Drink. This wasn’t just an event — it was a movement.
Over 600 players joined the festival, turning the scene into a non-stop dance zone that pulsed with energy for two full GTA days. From daybreak to moonlight, the vibes never stopped.
Festival Highlights:
Multiple DJs performing live from custom-built festival buses
Blimps rigged with full sound systems bringing music from above
A fully immersive setup that transformed the entire zone into a true digital Coachella-style experience
Created exclusively for the eCola brand, the festival was designed to amplify joy, community, and high- octane energy — all wrapped in WILD flair.
This is what happens when virtual turns unforgettable.
UEFN Masterclass
in Fortnite
On December 12, 2025, together with our participants, NOETA Academy, and the DMCC Gaming Centre, we brought Uptown Dubai to life inside Fortnite.
What began as an idea became a shared creative build. A place where learning, experimentation, and collaboration converged to reimagine how cities, games, and talent can grow together.
This masterclass was not only about tools and mechanics. It could not emerge without co-creating a vision of Dubai’s digital future, shaped hands-on by the next generation of creators, developers, and world-builders
